Martin Inderbitzin

 
 
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I studied neurobiology at the ETH Zurich and did my PhD in Neuroscience at UPF Barcelona. My thesis focused on the understanding of stress and emotions and how they affect  learning and behaviour. After my studies I worked as media producer for the Zurich based film company PANIMAGE GmbH.

In 2012 my dreams of a successful career were destroyed by a pancreatic cancer diagnosis. While in treatment I decided to sign up for a triathlon despite never have practiced this sport before. Based on my personal experience I founded MySurvivalStory.org, an non-profit initiative that documents inspiring cancer survival stories around the globe with the goal to help other patients and families to cope better with the illness and its psychological side effects.

Today I dedicate my time to understand how our mind set influences what we do and why. Our brain is an amazing and very powerful organ, no question about that. But it is also a big mystery and unfortunately not always capable to unleash its power in the right direction. For example many people know what to do, but only few are actually doing it.

Why is that? Why are so many of us still struggling while having access to the biggest libraries of the human knowledge? What can we learn from successful people and what are they doing differently?

These questions are the core of my work. I investigate how the brain tells its own story and what tools and tricks we can use to influence that process. 

I produce media content, I write and talk about it. In many different formats and always in the hope of finding useful answers. 

 

Watch Martin's TEDxTalk.